Re: A Push Media Critique

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Posted by Tilman Baumgaertel on March 03, 1997 at 11:36:04:

In Reply to: Re: A Push Media Critique posted by Dave Mandl on March 03, 1997 at 11:32:55:

Thank you for your enlighting piece about this silly Wired cover

I pretty much agree with your analysis, but I think you have
overlooked on important detail, that makes this whole story even more
questionable: that Wired magazin itself is in the business of
internet-based push media.

Iīm not talking about the slightly obnoxious attempts of certain
Wired-editors to make Nettimers participate in Chats with their
cyber-buddys (the ones that eventually donīt take place, haha). Iīm talking
about the News-Service that Wired offers in collaboration with "Pointcast",
the pioneers of "push media".

Apparently the news that are published at are
also delievered to "the comfort of your own home" via one of the "channels"
of Pointcast, a programm that downloads stuff to your computer when you are
not using your internet connection, and displays it as a screen saver. You
have to subscribe to this service like you would subscribe to a magazine. I
do not use "Pointcast" myself, but thatīs what I learned from various
reports in the internet press.

That would make this cover story a bold attempt of "hard sell":
"Wired" first creates a demand for "push media", than it is there to meet
this demand with a product. If "Wired" manages to put that "push media"-
meme into circulation as it did with other ideas, this "Wired News Channel"
would certainly be one of the first businesses to profit from this new


PS: If you want to see grown men or women cry, make them install the
"Castanet"-Software. So much for the state of the art of "push-media"...

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