Author: John Connelly --- Date: 02/29/96 --- Copyright: John Connelly

IKEA
Thomas Egger and Jochen Klein

Printed Matter, Inc.
77 Wooster Street, NYC
Thru March 6th


The window installation at this artist bookstore combines appropriated images from antiquated German IKEA catalogs and terrorist propaganda to comment on how consumer culture and design registers cultural and social changes. The enlarged catalog pages visible from the street feature what Egger and Klein call "Marxist-utopian" inspired living quarters and fumishings.

Noting the militant cultural climate of the 60's and 70's in Germany, Egger and Klein suggest that IKEA designers attempted to offer progressive designs that would appeal to the rebellious student generation of Germany's Red Army Faction.It's hard to deny that the IKEA are masters at marketing strategies. What is more interesting is the realization that we are still saddled with that nagging desire for social change mirrored through a "designed utopia."

Think about that on your next trip to Elizabeth, NJ.

-John Connelly



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Scary what people think we can do with marketing....


Andy Powell -- 95992148@buckscol.ac.uk
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Got any stuff about the Marketting strategies of IKEA in China? It's a long shot but It might just work!


elaine -- elainew@pcsn.com
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are there ikea stores in the san francisco area? where's the closest one in northern california?


robert -- forhan@gc.net
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is there an IKEA in Virginia??? I need to know this.....Please Pleas Please


Diógenes Alvarez -- dalvarez@ibw.com.ni
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I am from Nicaragua, in Central America. I would like to start my own buisness. One of the options I have in mind is to become a retailer of IKEA furniture in my country, and then expand to the rest of Central America. Is there a way to become a distributor of your company's furnitures? If so, would it be possible to receive some information through e-mail? Or maybe you could send me information by mail to the following address: Diógenes Alvarez Los Arcos, Casa No. 31 Managua, Nicaragua Thank you!!!


todd oja -- teo3@columbia.edu
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Where can I get financial data on the company. US HQ said not available since it is privately held.


Giancarlo Filartiga -- Gianfilart@aol.com
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I have been living in Europe for the last 5 years. More than 85% of my furniture, including lights, pots, pans, utensils, etc. come from IKEA (I was living in Paris, France). In Paris there were 4 locations, and it was fairly easy to access them. Since I moved to Orlando, Florida, I have been looking for an IKEA store. Could you please tell me if there is one in FLORIDA or otherwise HOW TO ORDER by mail? List of locations.


John Simpson -- jsimpson@aceinfo.com
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Is there an IKEA in northern California?


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Steven Malagardis -- bastet@axess.com
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Hi! I am from Montreal, Canada. I am a college student. I am looking for more information on IKEA. (Stategies, marketing etc...) Where could I find that? Thank you for your help. Steven


Jean-Francois -- 100265.1256@CompuServe.com
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The best way to find answers to your questions about IKEA in the USA is to call their central office at (610)834.01.80 IKEA has stores in PA, CA, NJ, MD, TX, NY, VA, and in Canada.


Michael Lueck -- michael_lueck@otter.monterey.edu
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Desperatly seeking information on IKEA. Financial statements 1996, marketing and strategies. If you can help I would greatly appreciate it.


Waltteri Karhusaari -- karhusaw@orm.hkkk.fi
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Need information on IKEA (financial, marketing, ...) urgently for marketing paper. Any comments would be much appreciated.


Brister -- beef@nib.net
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I work for IKEA....and I have all the answers! hahahahahahaha!


Ryan Lindsey -- rjlindse@hsutx.edu
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Please send me any information you have concerning IKEA and thier global marketing strategies.


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maureen -- windflint@att.net.com
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I visited an IKEA store in VA & loved it. When I returned home to Florida I wrote away for a catalog & never received one. Do you have an address I can write to to try again and do you know where the store in PA is? Thanks


Maureen -- windflint@worldnet.att.net
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Do you know where I can write to obtain an IKEA catalog? Do you know where the IKEA in PA is? Thanks


ShinYi Chen -- schen@unlgrad1.unl.edu
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Hi! I would like to know how can i order a catalog from IKEA. Your help is much appreciated!!


Maria Teresa -- terelars@algonet.se
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Hi! I need to get information about Ikea and its advertisingcampaings in different countries. I am working in a marketing paper : Can you help me? THANKS!!


Karen Breen-Bondie -- kbbondie@aol.com
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Can anyone tell me why IKEA is so slow to expand in the U.S., yet has stores in the Canary Islands, Hong Kong, Canada, Iceland, etc.? If stores outside the "IKEA Group" are franchises, how does one inquiring about obtaining an IKEA franchise (inside contacts, anyone?)? The Chicago (Schaumberg) store is slated to open in 1998, I'm told, at the whopping size of 375,000 sq. ft. (which is about 15 times the size of the average IKEA store) with 3 floor and 11 escalators. Wow! Would love to have an IKEA here in metro Detroit.


Eva Balogh -- baloghl@mmi.org
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Hi! I would like to know how can i recive a catalog from IKEA. I live in MI. Is there any store in MI? Thanks, Eva


Hussein Mohyeldin -- jala@ritsec2.com.eg
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I would like to get in touch with IKEaR.Neufeld -- neufeld@escape.ca
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I am looking for info on Ikea Franchising, do you have an e-mail address.


Rodrigo -- -
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when will there be an ikea in Madrid, north?


Tran Trong Dat -- asianam1@tiac.net
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No IKEA's in Boston?! Having such a large student and hip young population, it only seems right that IKEA should set up shop somewhere in Boston. The drive to NYC is worth it, but truck rentals get old. So how about it?


Nicole Christianson -- dchristianson@sprintmail.com
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I'm looking for information on how to order a catalog for Ikea furnishing in the US., Washington St.


m nANAVATI -- NANAVATM@ASTON.AC.UK
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Doing a project on Ikea going global.....HELP!!!


Ansgar -- grawan@po4.nmg.sms.siemens.com
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Is there an IKEA in the Chicago area???


Karen Breen-Bondie -- kbbondie@aol.com
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Anyone interested in ordering an IKEA catalog online can do so at http://www.oxbridge.com/catalogs/titlei.htm. This is a website for a catalog company. Scroll down the list until you find IKEA and fill in the necessary info. Also, check out this website for detailed IKEA marketing info: http://www.geocities.com/timessquare/1848/ikea.html. The site has been accessed some 60,000+ times since Jan. '96--incredible! I think it's a graduate paper that someone wrote. Very interesting reading if your into IKEA and marketing!


Karen Breen-Bondie -- kbbondie@aol.com
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Anyone interested in ordering an IKEA catalog online can do so at http://www.oxbridge.com/catalogs/titlei.htm. This is a website for a catalog company. Scroll down the list until you find IKEA and fill in the necessary info. Also, check out this website for detailed IKEA marketing info: http://www.geocities.com/timessquare/1848/ikea.html. The site has been accessed some 60,000+ times since Jan. '96--incredible! I think it's a graduate paper that someone wrote. Very interesting reading if your into IKEA and marketing!


Karen Breen-Bondie -- kbbondie@aol.com
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Anyone interested in ordering an IKEA catalog can do so online at: http://www.oxbridge.com/catalogs/titlei.htm. This is a website for ordering all kinds of catalogs. Scroll down the list until you get to IKEA's listing and fill in the info. This is for an east coast catalog (prices are slightly different in the west coast catalogs). I'm certain it will take at least 6-8 weeks to get a catalog.


Karen Breen-Bondie -- kbbondie@aol.com
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I found a website that will let you order an IKEA catalog online: http://www.oxbridge.com/catalogs/titlei.htm. Scroll down the list to IKEA and fill in the info. This is for an east coast catalog(prices differ in the west coast catalog);6-8 weeks delivery.


Karen Breen-Bondie -- kbbondie@aol.com
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To order an IKEA catalog online: http://www.oxbridge.com/catalogs/titlei.htm. Scroll down to IKEA, fill in info. This is for an east coast catalog(prices differ in the west coast catalog);6-8 weeks delivery.


Karen Breen-Bondie -- kbbondie@aol.com
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To order an IKEA catalog online: http://www.oxbridge.com/catalogs/titlei.htm. Scroll down to IKEA. This is for an east coast catalog(prices differ in the west coast catalog).


Karen Breen-Bondie -- kbbondie@aol.com
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Another cool website devoted to IKEA's marketing strategy is: http://www.geocities.com/timessquare/1848/ikea.html.


brian -- mehro@hotmail.com
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Yes, i familiar with this store having lived in Europe. I want to get some bedding textiles. is there any way to order some as I'm currently living in minnesota. Could you send a catalog or something? Thanks, Brian


Karen Breen-Bondie -- kbbondie@aol.com
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Sorry about all those repeat postings above. I was receiving error messages after every attempt at sending those messages. The website address has changed for requesting IKEA catalogs. It is: http://www.mediafinder.com/getlist2.htm. Search for IKEA, click on the IKEA name when it appears in a box, fill out the info and click on "request sample issue", then click send. As far as I know, this website (THINGREVIEWS) has nothing to do with IKEA other than having a window display at a bookstore/artstore.


alicia enamorado -- alicia_enamorado@mail.amsinc.com
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Please send me your catalog to the following address; 445 So. Wright St. # 105 Lakewood,CO 80228 I love your furniture. What are the plans of opening a store in the Colorado area.


Carol Grieco -- griecoa@interport.net
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I would like to know if Ikea intends on having onl;ine shopping .


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People: This site is neither operated nor owned by anyone at IKEA! Call 1.800.434.IKEA for a catalog or more information!


Jason Mero -- meroj@market1.com
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I've heard that IKEA has hardwood floors that come in squares. Will you please send me any information to: Jason Mero and Eric Morrison 314 W. Baldwyn Drive Pueblo West, CO 81007 or fax# 719-585-8325 or call 1-800-628-2287 x8207


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I need financial statements for 1986 and 1996 to compare on the progress made from IKEA, it is for a colledge assignment


xaviera -- s11236@uum.edu.my
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I would like to know about IKEA's marketing strategy in Canada and USA. Thanks a million.ASAP please!


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susanne.lundstrom -- susanne.lundstrom@Nackademin
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I whant to know about Ikea's export from Sweden


tanoah -- sej360@erols.com
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I'm looking for a denim slipcover sofa that i saw in an Ikea store about two years ago. The denim upholstery was completely removable, including a skirt that connected to the slipcover using velcro. I want to know if that sofa and accessories (a loveseat or chair) or something similar in denim is still available for purchase somewhere. The key advantages I'm looking for however, are the blue denim upholstery and the ability to remove it. please respond.


tanoah -- sej360@erols.com
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I was also wondering if there was a warehouse in the US where unsold IKEA furniture is stored.


viola -- vschuette@hotmail.com
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Help! I neeed information about IKEA's company structure and how they operate in the diverse countries where they conduct business, in term for their labor relations for a project in University. I'm happy about every help.


ANDY REFORMADO -- forma@pdx.rpnet.com
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SINCE THERE IS NO IKEA STORE HERE IN THE PHILIPPINES, I WILL SCHEDULE MYSELF BY THIS END OF FEB'97 TO HONG KONG, I NEED THEIR E-MAIL ADDRESS IN HK SPECIFICALLY, IKEA CAUSWAY BAY STORE CAUSEWAY BAY, HOPNG KONG. i AM ALSO WONDERING IF I COULD GET AN ADVANCED CATALOG FOR PURCHASE PLANNING. WAITING FOR YOUR REPLY. THANKS.


Joan McLaughlin -- joanmcl@sparta.csnet.net
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Where can I get an Ikea catalog?


Debbie Wigeluk -- wiggy@bigfoot.com
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Like almost everybody else here, I am looking for information on how Ikea became such a big success. Found one address, do you know of anymore?


Mark Mohabeer -- maubyman@worldnet.att.net
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Teresa -- tmh147@psu.edu
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I have to do a marketing paper, which is due in 2 weeks, for an international marketing class on Ikea. I am trying to locate financial information pertaining to the stores in the U.S. Any information that can be supplied is greatly appreciated.


Lawrence Rock -- Rock62@msn.com
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Is Ikea in Massachusetts? I love the furniture please respond. I would like a Ikea catalog.


Timothy -- 00040749@bigred.unl.edu
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Seeking 1996 and older financial statements and marketing strategy.


Timothy -- 00040749@bigred.unl.edu
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Seeking 1996 and older financial statements and marketing strategy.


Timothy -- 00040749@bigred.unl.edu
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Seeking 1996 and older financial statements and marketing strategy.


waveform -- waveform@nycmetro.com
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What a piser! I can't believe that all these people are really that stupid! And as for all of you so called "Marketing Strategists", I really for sorry for any business stupid enough to hire if you. If you didn't catch on that this was a webpage goofing on IKEA and or their marketing strategy. Most of you people need serious help.......


Merlin -- GrahamPs@pheonix.ac.uk
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The people at IKEA are a bunch of tossers.


LOET -- loet@iafric.com
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I WISH TO HAVE INFORMATION REGARDING THE POTENTIAL AGENCY, DISTRIBUTION, Etc FOR SOUTH AFRICA. PLEASE LET ME KNOW HOW TO GO ABOUT OBTAINING THIS INFORMATION. THANK YOU FOR YOUR HELP IN THIS MATTER. BEST REGARDS. LOET. SOUTH AFRICA


Winnie -- wlo1@student.monash.edu.au
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Ikea is very chic and trendy, I have a lot of the furniture from IKEA and I think it's great.


Igoris Romaskevicius -- rr@post.omnitel.net
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loira -- loirag@mail.aho.no
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I would like to now when is the competition of design for ikea


Amy C. Durr -- durrac01@ipfw.indiana.edu
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Is there an IKEA in or around the Indiana area?? I would like to know for my international business class.


Raegan Fodor -- fodorclan@banffgondola.com
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Hi !! Could you please tell me how I can order a catalog!! Thank you


Mary Lynn -- dmwright@rev.net
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haven't been able to obtain an Ikea catalog even after requesting by mail, any suggestions?


Rose Ngo -- kpnguyen@bigfoot.com
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How and what made IKEA succeed in different cultures with a standardised product (Eg: US customers also have to buy bedspread from IKEA if they buy IKEA's bed.) Why IKEA choose their target customers are young people? All comments are greatly appriciated. Thank you.


Gabriela Campos -- ecampos@bellatlantic.net
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Hello, I am a frequent consumer of IKEA's products... I wonder if are there any photos of the furniture on the web... I would like to put them in my homepage. Thank you.


gstott -- gstott@kpmg.com
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I am interested in obtaining information about franchising IKEA stores. Would you please send to me or provide a telephone number that I can call to obtain the information


Saundra Effinger -- sgeffi00@pop.uky.edu
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I need two of your mail order catalogs (and the 800 number) my friend ordered a bunch of stuff from you but she lost the number. Thanks, Saundra


Rich -- dobepinch@aol.com
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Could you send me your newest catalog please.


David -- CIVICtu@aol.com
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I want to know if I can request a catalog to be sent to my address in Florida, and I also wanted to know if you have any stores located in Florida?


Abraham Vurnbrand -- avs@amauta.rcp.net.pe
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Our company runs manufacturing and retail ventures in Peru. We would be interested in opening an Ikea Franchise in Lima.Could you be so kind to inform me how can we achive this. Thank you


dra -- dra1174
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I would like information on how to recieve the IKEA catalog through the mail?


marty liu -- liu1@worldnet.att.net
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I would like a copy of the company's annual report. Does anybody out there have access to this type of info? Please email me! Thanks!


chawin -- winwin@loxinfo.co.th
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Need more info on Ikea products Thanks Chawin (Thailand)


sonny -- sonny@rad.net.id
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I'm from Indonesia, how can i get the catalog ???


Jaime Valdes A. -- arkiplan@sol.racsa.co.cr
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We are insterested to contact you to buy some furniture for ourselves and our company in San Jose COSTA RICA , central america Will you please send us indications for how to proceed as soon as posible. Waiting for your soon reply best regards. Jaime Valdes A.


Graham Cockroft -- gcock@logos.cy.net
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Dear Sirs, I am trying to locate the head office buying section.Or anyone else at Ikea who is interested in the environment.I have a product that will compliment your environmental policy.Solar powered Hot water systems and Solar powered underfloor (or conventional radiator) home heating.We would like to talk to someone who was at the Solar Power Summit in Oxford last Dec 16th who would be interested in a Solar Awareness Scheme.Kind Regards,Graham Cockroft


Bruce Jones -- bruce.jones@londonlife.com
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Does anyone know if there is an IKEA website in Canada.


Jake Grocott -- pgrocott@direct.ca
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I'm looking for information on Ikea, particularly graphs showing growth and expansion in Canada and Sweden only. I would really appreciate it as I have an oral presentation and a report due April 17,97. Thanks again, Jake


Jake Grocott -- pgrocott@direct.ca
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I'm looking for information on Ikea, particularly graphs showing growth and expansion in Canada and Sweden only. I would really appreciate it as I have an oral presentation and a report due April 17,97. Thanks again, Jake


Jake Grocott -- pgrocott@direct.ca
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If anyone wants information on Ikea in Canada, I just completed a report, just e-mail me.


Cathy Core --
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I live in Canada. I was wondering how I could get a hold of your Ikea Catolgue. If you could send me one I would be really greatful. Please and Thank-you! My address is: Cathy Core Box 136 Moosomin, SK S0G 3N0


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Cathy Core --
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I was wondering why there are lines going through peoples responses. What does that mean? Please let me know? Thank-you very much.


Trirayaphant ,Siri --
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Please send me your catalog To S .Trirayaphant II 80 Van Cortland Pk So B64 Bronx. N.Y. 10463 The web site you provide for the catalog, I could not log on to. Thank you


Magnus --
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Please note that this site is NOT an IKEA site!!! So do not expect any answers from the company itself.


KYRIAKOS GEORGAKIS -- markneo@compulink.gr
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I would like to buy this book about IKEA. Can you help me? (I live in Athens, Greece)


Beth Nelson -- beth@imaginet.com
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We need an IKEA in Minneapolis!! The closest one to us is Pittsburg and although we drive there to shop, it's just too far! With Minneapolis having the largest populations of Scandinavians in the U.S. it mystifies me as to why IKEA doesn't build here? Please, Please send an IKEA to Minneapolis, Minnesota.


RAJ TYAG, -- EXIMTRADE@ MSN.COM
Responds:

PLEASE FAX OR MAIL US THE NAME & ADDRESS OF CONTACT PERSON IN IKEA'S FRANCHISE DEPARTMENT. WE WOULD LIKE TO BECOME AN SALES ASSOCIATE/ FRANCHISE IN SOUTH BAY AREA NEAR SAN FRANCISCO. WE HAVE THE REQUIRED SPACE AND FINANCE, KINDLY SEND US THE OTHER TERMS AND CONDITION REQUIRED TO BECOME AN BUSINESS SALES ASSOCIATES OF IKEA. WITH REGRADS & THANKS, TYAG RAJ PO BOX 7088 FREMONT, CA 94537-7088 FAX/TEL : 510 445 0531


Doreen -- Doreen_depalma@3mail.3com.com
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Are there any IKEA's near Boston? I would love to have a catalog sent to me or maybe you have one online that I just haven't found yet......Please Advise.


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lisa miller -- lisa.miller@anderson.ucla.edu
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As many others, I am looking for info on IKEA's global marketing strategies. Any info?


mark -- kingmark@erols.com
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IKEAs are located in or around the following cities in the US...nyc,baltimore,washington,pittsburg,philadelphia,LA,seattle. Write to ikea catalog dept: 185 discovery dr, colmar PA 18915


Lorie Kapila -- kapila@ips.ca
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I would like to get a new ikea catalogue.


Julia Motchalova -- jmotch01@fiu.edu
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I am very interested in conditions of IKEA's franchising. Do you have any info about this? Thank you.


Audra -- nazdoc@rocketmail.com
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I would like to know if the Ikea catalogue is online. I am from Australia and we have Ikea stores here but is the catalogues and products very different in different countries? Audra


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Jane Russell -- wallanch@caribsurf.com
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Please help, I live in the Caribbean and visit the States via Miami on a regular basis, is there an IKEA in Miami or Florida? I travel up the I-95 North, where are the Ikea's? Can I get a cataloge? Thanks


AYA ITO -- bewest@ilc.or.jp
Responds:

WE ARE JAPANESE COMPANY IMPORTING BUILDING MATERIALS MAINLY. WE WOULD LIKE TO HAVE YOUR CATALOG.PLEASE ADVISE HOW WE CAN GET IKEA CATALOG. LOOK FORWARD TO YOUR MAIL REPLY. THANK YOU.


FOUNDING FATHER -- BILLSFI4@BELLATLANTIC
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HAD WE KNOWN ALL THIS WE WOULD HAVE SAILED EAST INSTEAD OF WEST!!


Becky -- 64071707@mmu.ac.uk
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I have just finished working a 12 month placement at IKEA Thurrock in the UK as a Marketing Administrator. Am now writing a report on IKEA customers and how they find shopping at the stores. Anyone with some interesting comments (!) please get back to me. Cheers !


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tustin


julian -- julian@tcp.co.uk
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Please help me find my nearest Ikea I live in southern England close to London


Denise Dymond -- sjean@earthlink.com
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Could you please send me an IKEA catalog? My address is : 10101 Jordan ave. Chatsworth , CA 91311 I just LOVE your store!!! Thanks, Denise


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Antonio Sierra -- cconexion@guate.net
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I would like to know if IKEA, sell returns. Thank you


simone schaerf -- sqs1662@is3.nyu.edu
Responds:

i'd like to know more about ikea's recruiting and job offers? do you know their HQ adress or their job hot line?


Joel -- sedrys@admin.con2.com
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can you give me the direction for IKEA IN NEW JERSEY? PLEASE THANK YOU


trixie l. ramirez -- migomiga@i-manila.com.ph
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Angie Murray -- AngieMurray@ATK.com
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Could you send me a catalogue? Thanks!!!


Mike -- mstach@turbo.kean.edu
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Hi. I work at Ikea in Elizabeth in the Kitchen and Bath Planning Department. :-)


Hamze Omari -- hamze.omari@hassleholm.mail.telia.com
Responds:

Send me information about bussnis with IKEA IKEA and LIBANON


Dana -- tdperna@worldnet.att.net
Responds:

I would like an IKEA catalogue how can I get it??


Amy -- amyhsieh@hotmail.com
Responds:

Because I'm going to have project about IKEA in China. So. I would like to have some information about IKEA. 1.Is that has any shop in China? 2.About IKEA's history. 3.How can I get more information about IKEA on the net? Thank you very much for your informtion!


Glenn Sng -- Glennsng@tartarus.uwa.edu.au
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Hi, I'm a college student in Western Australia looking for information on IKEA's organisational structure, design, culture, etc. Would appreciate it if I can get some help by the 1st of August 1997. Thanks.


karoline -- kmh@bgcs.com
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Is there an Ikea in the Chicago area? If yes, how do I get a catalog before I go there?


Adriana -- hidro@banat.ro
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I am glad I have found you. I have visit some years ago the IKEA shopping center from Budapest, Hungary. I have seen a lot of things but I don't have the new catalogue with the latest furniture that you have. If it is possible I wish you to send me a catalogue with furnitues and all of the other things that IKEA has. My name is: ADRIANA BORLEA. My adress is: p-ta dr. Russel no5, ap.20, 1900 TIMISOARA, ROMANIA. Thank you very much! Adriana.


ellen chui -- schui@ucsd.edu
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Hello! My Name is Ellen. Would you please send me a new catalog of 1998 ikea? My address is 3504 Simsbury Ct. Carlsbad Ca 92008. Thank You Very Much !!


Steve -- stamati@hotmail.com
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Can you please send me a recent IKEA catalog? I am looking to furnish my apartment. Thank you.


Lisa Yip -- lisayip@uvic.ca
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I really like everything found in an IKEA store. I believe young designers are the sources of inspiring designs and ideas, and I am very appreciated to see more new, strange, wonderful, but yet practical furniture and accessories of homes in every annual catalogue. I have a very strong interest towards furniture designs and interior designs, please send me anything about your company which you think I shall concern. Thank you. Home address: 4426 Saratoga Court, Burnaby, BC, Canada, V5H 1C9


Luis Cortiles -- ibertec@mail.internet.com.mx
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I know there is an Ikea store in Houston and I would like to visit it. But before it, I would like to know how can i order a catalog from IKEA. Your help is much appreciated. Thank you.


jason ro -- jason91@wharton.upenn.edu
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I was wondering if there was any published information on Ikea's expansion strategy and specifically how IKEA's management came about to expand to the US. What made them choose the US and how were they convinced of the opportunity there? I'm doing some research on the company and would like some help.


B. Bernardy -- londonb@u.washington.edu
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I tried to find IKEA's home page and all I got was a screan that had the IKEA logo and some flashing words below it. I was at www.ikea.com. Is there some other IKEA home page?


TRACY OW -- tracyow@yas.com.sg
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Kindly advise what is the email address for the IKEA STORE, SINGAPORE BRANCH. I would like to access to the store GM for feedback regarding services. Thanks and best regards.


Sherrine -- teohsx@pacific.net.sg
Responds:

Hi! I'm a Singapore Polytechnic student. I would like to get some info from U regarding IKEA today. This includes corporate culture, how IKEA make its presence felt, its globalisation actions and how is it contributing to decentralisation and diversification. I hope to receive your reply by 19th of August. Thank You and your help will be greatly appreciated.


Elijah Willian Oh -- cyberguy@cyberway.com.sg
Responds:

I'm a 3rd year Graphic Design student in Temasek Polytechnic, Singapore. I actually did a packaging project on clocks which has its own unique selling features. My lecturer felt that my product/packaging has got potential to be marketed. However, I'm quite lost in regarding what to do. Therefore I have written in to see if there is any chance to produce the clock and to market it. Thank you.


Rob Krause -- tuba2@roanoke.infi.net
Responds:

I am doing a project about dog tents. I heard from somebody that IKEA had a product called a "pop tent" Does anyone know anything about this? Please e-mail me back if you have any info as soon as possible. This will help out alot!! Or if you have any other ideas for a "dog tent"!!!!! Thanks Rob


Lorna Wood -- 93153@Dixonsctc.org.uk
Responds:

I am doing a project at school and I am going to be making some cest of drawers. I was wondering if it would be possible for you to send me some information on the chest of drawers which you sell at Ikea and if you could please send me some information Thanks Yours Sincerely Lorna Wood Dixons CTC


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Supakom Rattanamangsang -- supakom@hotmail.com
Responds:

Dear Marketing Manager I am doing marketing course in Preston TAFE,Melbourn, Australia. I am required to study a company in the household furniture industry. I am interested in the IKEA shop which is very popular, dominates in the maket. So, I need IKEA's marketing information to process my work. The information that I need is 1. Background on the company history and structure. 2. Sales of brand chosen and your market share. 3. How the IKEA views the market place: *market segmentation *key segmentation *IKEA's actual target markets. 4. The IKEA's product strategies *Positioning *Life cycle *Branding 5. The IKEA's price strateies 6. The IKEA's distribution strategies 7. The IKEA's promotion strategies I hope that you will help me to process my work. Note: All information about Australian market. Yours sincerely, Supakom Rattanamangsang


judy jent --
Responds:

I had no idea your designs were so political.


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Howard Liao -- cliao@polaris.umuc.edu
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KRISTIN -- MANCINI01@AOL.COM
Responds:

WHERE CAN I CALL FOR A CATALOG? ALSO, WHERE IS THE NEAREST STORE FROM PROVIDENCE, RI?


AMBER SULLIVAN -- mbs@psnw.com
Responds:

Hello, I love this stuff!!! please send me a catlog of IKEA's Amber Sullivan 36857 Sparta ave. Madera, CA 93638 thank!!


K Connerly -- KristaCon@hotmail.com
Responds:

Judging from all the garbled responses you've gotten I would guess you may have abandoned this page. However, in response to your original inquiry, I would like to suggest you check out Silvia Kolbowski's work. She is represented by Postmasters (located somewhere on Green Street, I'm not sure where exactly, probably just a bit further North of Printed Matter) She deals with consumer society and that "nagging" urge to recreate ourselves and our environment through shopping. Also, a recent work highlighted the changing climate of Soho from a "serious" art community to one that is driven entirely by consumption, as well as the interplay between the two. By the way, where can I get that Ikea catalogue? (Just Kidding) Thanks for trying John, hope you are still at it.


melissa --
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melissa -- Lissala@aol.com
Responds:

I am in San Diego and need to know where the closest Ikea is!!!! Please help.


taryn -- th0006@unt.edu
Responds:

How do I get an Ikea catalog? You need a store in the DFW area.


Evan Lereah -- elereah@sprynet.com
Responds:

I am doing a paper on Ikea's marketing strategies concerning their price's abroad vs. at home, their channels of distribution, their promotion, and their product lines. I would very much appreciate some assistance because I'm finding information to be a bit difficult to obtain. Thank you very much.


MIchelle -- M.vannetten@ctb.hen.nl
Responds:

Hi, I'm looking for information about the marketing planning and corporate strategy of IKEA in general. Who can help me? Thanx!!!!


nancy -- tatnia@hotmail.com
Responds:

desperately looking for information about Ikea in Malaysia(advertising and marketing stratergies in asia) i wonder if anyone can help..I am am advertising and Marketing student!


BEV -- ACEB@SWBELL.NET
Responds:

Hi. I have worked at IKEA for over five years in the Deco department. It is a very interesting company to work for. They are very forward moving and ever changing in their strategies. It is hard to keep up from day to day. They feel that every person on earth should have the chance to enjoy nice things in their homes, reguardless of their income. So, they carry chairs, couches, wall units, etc. and other things to decorate your home in all price ranges. So, if your income is in the lower range, you can still buy a chair or couch, drapes, etc. If your income is medium, you can buy a nicer couch, chair, drapes etc., and if your income is on the high end they carry very nice chairs, couches, drapes etc. Why should anyone sit on apple boxes and have rags on their windows just because their income is in the low range? Then as your income begins to climb, you will come back to IKEA and be able to purchase nice home furnishings in the next price range. IKEA is good to their employees. They give us a summer party and a winter party and another party just for the heck of it. I don't mean a wienie on a bun party. I mean at the Ritz Carlton and places like that. We have a 15% discount on any purchase: new stuff, as is stuff or sale stuff. There is an employee of the month contest in which the best employee of that month wins dinner out, special parking space and a big bouquet of baloons. Then the 12 winners of the year have a chance at $1,000. if they are the employee of the year. We have paid insurance, 3 personal days, 3 sick days, 6 paid holidays and 2 weeks vacation after one year. I've been there 5 years and I have 4 weeks vacation. They pay for the cost of the course for any courses we take ,100% if you keep a good grade average. We have dental care and vision care. They send their people to training classes so we can keep up with what the company is doing. I could sing their praises for another hour, but I guess you get the idea. They are a great company to work for. Jealous yet?


FANNY -- fanny@riq.qc.ca
Responds:

Please I would like to receive an IKEA catalogue. I want to see the sofas. Thank you!


michael -- mjinc@bellatlantic.net
Responds:

Iwant to by a desk can i see them on my computer pick the one i like and go buy it


Tony Andrade -- Teecup2@aol.com
Responds:

Does anybody know where in Canada IKEA had their VEN plastic foldup chair made? Tony Andrade


Nick -- Rongthep@mozart.inet.co.th
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Elissa Cookman -- cooeli@bethel.edu
Responds:

Thank you for your information. I am a college student and I am looking for information on IKEA furniture.Is there someone I can directly speak with to get some questions answered? ...What factors influence the setting of prices? What are the major media for advertising this brand? Who is your target market? If you could help me out in any way, I would sincerely appreciate it. Thank you very much for your time. `


Ruslan -- Rahimkulov_r.lab.isc@ace.bke.hu
Responds:

HI everybody. I am looking for some information about counsumer behavior in IKEA for marketing project. Could somebody help me? THANKS!


Acie Brown -- AceB@swbell.com
Responds:

I do not understand my wife made a response to some of your comments and we received no acknowledgement also when you get down to the bottom of your web page you start getting lines across the text which makes it very hard to read the responces you might want to check out why this is happening to all others you can contact us at ACEB@swbell.com


Eric -- rubicon@cbn.net.id
Responds:

Great Stuff! Could you tell me where to find IKEA's marketing strategies? I am writing a term paper on the company.Thanx


modine gunch -- gunch com.
Responds:

yeh but do they goy la-z-boys?


Mikaela -- mikaela@avalon.ampsc.com
Responds:

I love Ikea furniture. But I am a single parent student who can barely afford to eat. My home small an not very functional. My dining area is doubled up as a play area and a study area. I would desperatly like to aquire some new/used functional furniture to help me to feel less clustered. Can anyone out there help.


Tariq Raja -- taraja@brain.net.pk
Responds:

I want to start a retail oulet of IKEA as a Franchisee. Can you e:mail me information on how to go about getting this franchise. Thanks


Ken Courrier -- courrier@netcom.ca
Responds:

Is there anyplace online that I can get someone to send me an IKEA catalogue. I have surfed around but most sites only reference a catalogue. Please help!!


Patrick -- pat.w@bluewin.ch
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Patrick -- pat.w@bluewin.ch
Responds:

Hi John, I need for my diploma paper in hotel management more informations about the marketing strategies of the Inter Ikea Systems B.V. staying somewhere in Holland. Thanks


Patrick -- pat.w@bluewin.ch
Responds:

Do have more informations about IKEA?


Jane Chang -- janeyong@tm.net.my
Responds:

Ikea is found in Kuala Lumpur but in the East Malaysia there's no traces of Ikea. Would be glad to have catologue of IKea furnishing found in KL.Would there be any delivery services from KL to Kota Kinabalu Sabah? Thank you


GEOFF GUZICKI -- acisa@SWBELL.net
Responds:

I am looking for an IKEA catalog that I can view at home. I live in San Antonio, TX now, and we don't have IKEA here (I like the store in Houston). I would like to buy your products as they reflect a "style" that I like. And by the way...I like your television ads.


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rubbish


Kristian Vejborg -- v1616996@admin.uottawa.ca
Responds:

I'm looking for information on the IKEA sourcing strategy - where does IKEA have it's suppiers and which criterion must these suppliers fulfill. I'm a Danish exchange student attending the MBA program at Ottawa University.


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Diane Bushell -- sales@body-reform.com.uk
Responds:

I'm studying for my 2nd year MBA. Can you send me info on IKEA marketing strategy. Thankyou.


Stephanie Tan -- stepphie@yahoo.com
Responds:

I would like to ask how to have an ikea catalogue because i am designing a vation house and i think ikea furnitures are one of the best furnitures you can find. How can I have one?


s pallasigue -- sunertec@skyinet.net
Responds:

Need info regarding franchising IKEA; we are interested in representing the company in the Philippines. Email requirements and other pertinent data to sunertec@skyinet.net. Your prompt reply will be highly appreciated.


Samantha Faso -- mbuch@escape.ca
Responds:

I would like to obtain an IKEA catalog. I live in Winnipeg, Manitoba. The nearest store is in Calgary, Alberta. I would also like to know when Winnipeg will be getting it's own IKEA store. I know it would be a big hit here! Thanks... :)